Case Study: SEO Audit for Prime MLM Software

1. Background & Challenge

Prime MLM Software provides advanced features—multi-currency, multi-language support, integrated CRM, and more—as detailed on their Features page. Despite strong product offerings, they faced:

• Low organic traffic
• Poor keyword rankings (even for branded and niche queries)
• A complex website structure that’s hard for Google to crawl and users to understand

2. Audit Scope

We conducted a thorough audit covering:

1. On page SEO – Title tags, meta descriptions, headings

2. Technical SEO – Site speed, mobile-friendliness, crawlability

3. Content Quality & Structure – Relevance, keyword usage, intent matching

4. Competitive Analysis – Identified top-ranking competitors in the MLM SaaS niche

5. Local & Niche Keyword Opportunities – Especially for Bangalore-targeted queries

3. Key Findings & Insights

✔Technical SEO Issues

1. Slow page load times reducing user engagement

2. Missing alt-text on visuals of features like "CRM" and "Bit coin integration"

✔Content Gaps

1. While feature-rich, content lacked detail on benefit-addressing pain points.

2. Few keyword-targeted pages (e.g., "MLM commission software", "MLM CRM tools") found.

✔Structural Weaknesses

1. Long scrolling single-page layout diluted SEO signals.

2. Poor internal linking between Features, Why Choose Us, Pricing, and Demo pages.

4. Recommendations

Area	Actionable Fix	Business Benefit
On page	Update titles/meta with keywords (“MLM commission software India”)	Improve search CTR & rankings
Site Structure	Create individual pages (e.g., “Multi-Currency Feature”, “Bitcoin Integration”)	Enhanced crawlability and user understanding
Content Upgrades	Add detailed use cases and screenshots to feature pages	Better SEO and trust
Tech Fixes	Compress images, use lazy loading, enable caching	Faster page speeds, higher rankings
Internal Linking	Add CTAs (“Schedule a Free Demo”) and link related pages	Boost conversions and engagement
Local SEO	Optimize for Bangalore-based searches (“MLM software Bangalore”)	Capture targeted local leads
Proof of Quality	Add Trustpilot (4.1) & G2 (4.0) reviews with badges on site primemlmsoftware.com	Strong social proof drives trust

5. Sample Snippet from the Report

Example:Multi-Currency Feature Page

Before:Generic overview text

After:

• Title: "Multi Currency MLM Software for Global Teams"

• H1:"Manage Sales in Any Currency – Indian Rupee, USD, Bitcoin & More"

• Highlights: Business challenge (e.g. “expanding to USD markets”), solution, screenshot

• CTA: “See It Live in a Demo”

6. Expected Results (30–60 Days)

• 20–30% boost in rankings for target keywords

• 15–25% faster load times on key pages

• Higher organic visits + improved demo request growth

• Better brand perception and conversion rate through reviews and strong messaging

7. Next Steps

1. Implement basic fixes in Week 1–2

2. Publish at least 4 optimized feature pages by Week 4

3. Re-audit speed and rankings Week 6

4. Update homepage and templating with review badges and enhanced copy